In the ever-evolving world of festivals and brand experiences, standing out is no longer just about headliners, venues, or light shows. Today, it’s about creating immersive environments that make people feel like they’ve stepped into another world. Theming is no longer a nice-to-have—it’s a strategic driver of audience engagement. And at THEMRISE, we’re proud to be helping shape this new era.
Image source: https://www.ibiza-spotlight.es/night/promoters/elrow-unvrs
From events to experiences
Modern audiences crave more than just entertainment—they want to connect emotionally with a brand, a space, or a story. That’s why more and more organizers are turning to thematic storytelling to elevate their festivals and events.
Whether it’s through larger-than-life sculptures, architectural illusions, or fully designedfantasy worlds, themed environments turn passive spectators into active participants. They boost immersion, enhance memorability, and create social-media-worthy moments that drive organic reach.
Our expertise in action: ELROW UNVRS, Ibiza
One of our most exciting recent collaborations is UNRVS, the new hyperclub in Ibiza developed in partnership with elrow Family. Set to open in summer 2025, UNRVS promises to revolutionize nightlife on the island with a mind-bending mix of technology, art, and immersive scenography.
At THEMRISE, we’re proud to bring our expertise to this next-level project—from visionary structures to ultra-detailed scenic environments. This is more than a club; it’s The Wow Factory—a playground of imagination, brought to life through themed design.
We’re thrilled to play a part in what’s set to become a benchmark for immersive entertainment experiences around the world.
Why theming matters?
As festivals and branded events compete for attention, theming offers a powerful way to:
• Differentiate your concept from the crowd
• Increase emotional connection and dwell time
• Create unforgettable, shareable environments• Enhance storytelling and narrative depth
Whether you’re designing a one-night event or a permanent installation, theming is what transforms the ordinary into the extraordinary.
Ready to rise?
At THEMRISE, we specialize in transforming bold visions into tangible worlds. From creative ideation to full-scale production and installation, our multidisciplinary team is ready to elevate your next event with immersive scenic design.
Let’s create something unforgettable
